Website: https://winterwonderlandskishop.com
Last updated: 12/2/25
Winter Wonderland Ski Shop (“we,” “us,” or “our”) provides ski and snowboard equipment rentals and related services in Lake Tahoe, California. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our services.
1. Information We Collect
A. Personal Information You Provide
We collect certain information when you make a reservation, contact us, or interact with our website, including:
- Name
- Email address
- Phone number
- Rental details (equipment preferences, dates, sizes)
- Payment information (processed securely by Square)
- Account information (if created through Rentrax)
B. Automatically Collected Information
When you visit our website, we may collect:
- IP address
- Browser type and device details
- Pages viewed
- Usage and interaction data
- Referring/exit pages
C. Cookies & Tracking Technologies
Our website may use cookies, analytics tools, and similar technologies to:
- Improve website performance
- Maintain session functionality
- Analyze user behavior and traffic
2. How We Use Your Information
We use the information we collect to:
- Process ski and snowboard rental reservations
- Communicate regarding bookings or customer support
- Process payments
- Improve website functionality and customer experience
- Protect our business and customers from fraud
- Comply with legal requirements
3. Third-Party Services We Use
A. Rentrax (Booking & Reservation Software)
We use Rentrax to manage:
- Online bookings
- Customer rental profiles
- Equipment and reservation information
B. Square (Payment Processor)
We use Square to securely process all payments. Square may collect:
- Name
- Payment card details
- Billing information
- Fraud-prevention metadata
We do not have access to your full payment card information. Square processes payments using industry-standard PCI-compliant security.
4. How We Share Your Information
We do not sell personal information.
We may share your data only with:
- Rentrax
- Square
- Service providers assisting with website hosting, analytics, or communications
- Government authorities if required by law
5. Data Retention
We retain personal information only as long as necessary to:
- Fulfill rental reservations
- Maintain business and accounting records
- Comply with legal obligations
6. Data Security
We utilize industry-standard safeguards, including:
- Encrypted payment processing via Square
- Secure hosting infrastructure
- Access controls and authentication
7. Your Rights Under California Law (CCPA/CPRA)
California residents have rights to:
- Know what personal information we collect
- Request access
- Request deletion
- Request corrections
- Opt out of the sale/share of data (we do not sell data)
- Receive equal service even if you exercise your rights
8. Children’s Privacy
Our services are not directed to children under 13 and we do not knowingly collect their data.
9. Changes to This Policy
We may update this Privacy Policy at any time. Revisions will be posted with an updated date.
10. Contact Us
Winter Wonderland Ski Shop
3672 Verdon Lane
South Lake Tahoe, CA 96150
Email: winterwonderlandskishop@gmail.com
Website: https://winterwonderlandskishop.com